The Most Surprising Trends in American Weddings from 2023

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Planning a wedding is an exciting but complex task, and’s annual global wedding report provides valuable insights for couples who are in the process of planning their big day. Let’s look at what the trends of 2023 were and marvel at the way weddings evolved this year!

The Most Surprising Trends in Weddings

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Image Credit: Shutterstock. surveyed thousands of couples to identify shifting trends for their 2023 Global Annual Wedding Report. Here are some key takeaways and important factors to keep in mind for couples in the USA.

Perfect Timing

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In the United States, October remains the most popular month for weddings, with late summer (August/September) also being favored. It’s important to consider the weather and plan accordingly. Keep in mind that longer planning timelines of 15-16 months are common in the US, which is good news.  A long engagement allows for ample time to make wedding arrangements, especially when securing your top vendors and venues.

Number of Vendors

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Hiring the right vendors is crucial for a successful wedding. On average, American couples hire about ten wedding professionals to execute their wedding plans! Photographers are in high demand, with 85% of couples hiring one. Additionally, consider expanding the photographer’s role to capture special moments beyond the wedding day, such as surprise proposals and engagement shoots.

Prioritizing Guest Experience

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Creating a memorable experience for the guests is a top priority for couples, according to the report. Think about incorporating fun entertainment, decadent desserts, and thoughtful favors. While the average number of attendees may vary, focus on quality rather than quantity to ensure everyone has a great time.

Balancing Wants and Budget

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Unless you have unlimited resources, you might not get to have your (wedding) cake and eat it, too. It’s important to strike a balance between your wedding desires and your realistic budget. With rising inflation, planning an affordable wedding can be challenging. Start by setting a budget and prioritizing what’s most important to you. Consider cost-saving measures like DIY projects, choosing a less popular wedding date, or opting for alternative wedding venues.

Embracing Technology

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Tech is increasingly common and helpful to couples in the wedding planning process. Embrace the use of technology throughout your wedding planning journey. Download wedding planning apps for on-the-go convenience and watch YouTube videos for inspiration. Video chatting with vendors can also help streamline the planning process.

Communication and Timing

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Today’s couples are masters of communication. Use traditional tools like paper stationery or opt for digital alternatives to communicate your wedding plans and convey important details to your guests. No matter the medium, couples can select stationery styles that reflect their wedding theme and colors.

Vendor selection

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More than ever couples are being intentional with the vendors they hire to help build the world they want to live in. Choose wedding professionals who align with your values, vision, and budget. Don’t hesitate to ask for recommendations, read reviews, and review samples of their work before making a decision.

Venue Selection

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Booking a wedding venue is one of the first and most significant decisions you’ll make. Factors to consider include location, guest count, and the desired wedding ambiance. Research online and read reviews from other couples to gather valuable information. Determine if exclusive use of the venue on the wedding day is important to you.

Wedding Spending

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The national average wedding budget rose to $30,000 for an average 117 guests. Wedding costs vary widely depending on your area and the style of celebration, but it’s important to establish a realistic budget for your personal situation. Guest count plays a significant role in determining expenses. While inflation may impact your budget, be open to making adjustments and prioritize what truly matters to you and your partner.

Trends and traditions

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Incorporate traditional wedding elements that resonate with you and your partner, but feel free to put a unique spin on them. Personalize your wedding by incorporating individual interests and themes. Stay updated on emerging trends, such as personalized filters for social media and creative short videos to share on platforms like Reels and TikTok.

In Summary

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Remember, every wedding is unique, and it’s essential to tailor your plans to your preferences, cultural background, and financial circumstances. The key is to stay true to yourselves as a couple and create a celebration that reflects your love and commitment to each other. The stats in this article comes from’s Global Annual Wedding Report.

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Saving Money on a Wedding

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